Cookie Policy
Last updated: 29 September 2026
This Cookie Policy explains how MIBAS Ltd, trading as DedCalm® (“DedCalm”, “we”, “us” or “our”), uses cookies and similar technologies on the DedCalm website.
MIBAS Ltd is registered in England and Wales under company number 16962574, with its registered office at 167–169 Great Portland Street, 5th Floor, London, W1W 5PF.
For more information about how we use personal information, please see our Privacy Policy.
1. What are cookies?
Cookies are small files that websites can place on your device when you visit them. They can be used to make websites function, remember information about your visit and understand how people interact with a website.
We may also use similar technologies, such as pixels, tags, scripts and local storage. In this policy, we use “cookies” to refer collectively to cookies and these similar technologies where appropriate.
2. How we use cookies
The cookies and similar technologies used on our website may fall into the following categories:
Strictly necessary
These technologies are required for our website to operate properly or to provide functionality you request.
They may, for example, support website security, network management, accessibility or remember your privacy and cookie choices.
Because these technologies are necessary for the website or service you have requested to function, they may not require your consent.
Our website is built and hosted using Squarespace, which may use necessary technologies to provide and secure the website.
Analytics
We may use analytics technologies to understand how people find and use our website.
This may include Google Analytics and analytics functionality provided by Squarespace.
These technologies may help us understand information such as:
how many people visit our website;
which pages they visit;
how visitors find our website;
how visitors interact with our content; and
general website performance.
Where consent is required, we will not use these technologies unless you have chosen to allow them through our cookie controls.
Advertising and measurement
We may use advertising and measurement technologies provided by services such as Google, Meta and TikTok.
These technologies can help us:
understand whether our advertising leads people to visit or interact with our website;
measure the effectiveness of advertising campaigns;
understand audiences and website interactions; and
where enabled, deliver or measure advertising that may be more relevant to particular audiences.
These technologies may use identifiers or information about your browser, device and interactions with our website.
Where consent is required, advertising and measurement technologies will not be activated unless you choose to allow them through our cookie controls.
Third-party and embedded content
Our website may contain links to or embedded content from third-party services such as Instagram, TikTok, LinkedIn and YouTube.
Embedded content can sometimes cause the relevant third party to store or access information on your device, particularly when you interact with that content.
Where these technologies require consent, they will not be activated until the appropriate consent has been provided.
If you follow a link away from the DedCalm website to a third-party service, the use of cookies on that service is governed by that organisation's own policies.
3. First-party and third-party cookies
Some cookies are set directly by our website. These are commonly known as first-party cookies.
Other technologies may be provided by third parties whose services we use, such as Squarespace, Google, Meta or TikTok. These are commonly referred to as third-party cookies or technologies.
Third parties may process information collected through their technologies in accordance with their own privacy policies and terms.
4. Your choices
When you visit our website, you will be given controls that allow you to make choices about non-essential cookies and similar technologies.
You can choose to:
accept non-essential cookies;
reject non-essential cookies; or
manage your preferences by purpose where those options are available.
Strictly necessary technologies may operate without your consent where they are required for the website or a service you have requested to function.
You can change or withdraw your choices at any time using the Manage Cookies option available on our website.
Withdrawing consent will not affect the lawfulness of processing that occurred before you withdrew it.
5. How long cookies remain on your device
Some cookies are session cookies, which expire when you close your browser.
Others are persistent cookies, which remain on your device for a specified period or until you delete them.
The duration depends on the purpose of the technology and the provider that sets it.
We periodically review the technologies used on our website and their retention periods.
6. Browser controls
Most web browsers also allow you to view, delete or block cookies through their settings.
Blocking certain technologies may affect how some websites or features operate.
Browser controls operate separately from the cookie preferences available on our website.
7. Changes to this Cookie Policy
We may update this Cookie Policy if the technologies or services used on our website change or to reflect changes in applicable law or regulatory guidance.
The latest version will be published on this page and the “Last updated” date will be updated accordingly.
8. Contact us
If you have any questions about our use of cookies or similar technologies, please contact:
MIBAS Ltd
Trading as DedCalm®
167–169 Great Portland Street
5th Floor
London
W1W 5PF
United Kingdom
Email: hello@dedcalm.com
Company number: 16962574