Privacy Policy
Last updated: 29 September 2026
DedCalm® is a trading name of MIBAS Ltd (“DedCalm”, “we”, “us” or “our”).
MIBAS Ltd is a company registered in England and Wales under company number 16962574, with its registered office at 167–169 Great Portland Street, 5th Floor, London, W1W 5PF.
MIBAS Ltd is the controller of personal information collected through the DedCalm website.
This Privacy Policy explains how we collect, use and protect your personal information when you visit our website, contact us or interact with our online content.
1. Information we collect
Depending on how you use our website, we may collect:
Information you provide to us
If you contact us through our website, we may collect your:
name;
email address; and
any personal information you choose to include in your message or correspondence.
Information collected when you use our website
When you visit our website, we and our technology providers may collect information such as:
IP address;
device and browser information;
approximate location derived from your IP address;
pages viewed and interactions with the website;
referring website or source;
date and time of visits; and
cookie and similar technology identifiers.
Some of this information is collected using cookies, pixels and similar technologies. Please see our Cookie Policy for more information.
2. How we use your information
We may use your personal information to:
Respond to enquiries
If you contact us, we use the information you provide to respond to your enquiry and communicate with you.
Our lawful basis is our legitimate interests in communicating with people who contact us and managing our business relationships.
Operate and improve our website
We may use information about how visitors use our website to understand website performance, diagnose problems and improve the website and user experience.
Where this involves information collected through non-essential cookies or similar technologies, we will obtain your consent where required.
Analytics
We intend to use analytics services, including Google Analytics, to understand how visitors find and use our website and to measure website performance.
Where required, analytics technologies will only be used after you have provided the appropriate consent through our cookie controls.
Our lawful basis for processing personal information collected through non-essential analytics technologies is consent.
Advertising and marketing measurement
We may use advertising and measurement technologies provided by platforms such as Meta, TikTok and Google. These technologies may help us understand the effectiveness of our advertising, measure interactions with our website and audiences, and deliver or measure relevant advertising.
These technologies may collect information about your device, browser, interactions with our website and online identifiers and may enable the relevant providers to recognise your device across websites or services.
Where required, these technologies will only operate after you have provided the appropriate consent through our cookie controls.
You can change or withdraw your cookie choices at any time through the Manage Cookies option on our website.
3. Who we share information with
We may share personal information with trusted service providers where necessary to operate our website and business.
These may include:
Squarespace, which provides our website platform and hosting;
website analytics providers, including Google;
advertising and measurement providers, which may include Meta, TikTok and Google;
IT, website and other professional service providers who support our business; and
regulators, law enforcement bodies, courts or other authorities where disclosure is required by law.
These organisations may process information on our behalf or, in some circumstances, act as separate controllers of information they receive.
We do not sell your personal information.
4. Cookies and similar technologies
Our website uses cookies and similar technologies.
Some technologies are necessary for the website to operate. Others, such as analytics and advertising technologies, are non-essential and will only be used where the appropriate consent has been obtained.
You can accept, reject or manage non-essential cookies through the cookie controls available on our website and can change your choices later through Manage Cookies.
More information about the technologies we use, their purposes and their duration can be found in our Cookie Policy.
5. Social media and third-party websites
Our website may contain links to, or content from, third-party websites and social media platforms such as Instagram, TikTok, LinkedIn and YouTube.
If you interact with third-party content or follow a link to another website, that organisation may collect and process information about you in accordance with its own privacy policy.
We are not responsible for the privacy practices of third-party websites or platforms.
Where embedded third-party content uses non-essential cookies or similar technologies on our website, we will obtain consent where required before those technologies are activated.
6. International transfers
Some of our technology and service providers may process personal information outside the United Kingdom, including in the United States or other countries.
Where personal information is transferred outside the UK, we take steps to ensure that an appropriate level of protection is in place as required by UK data protection law. Depending on the destination and provider, this may include reliance on UK adequacy regulations or appropriate contractual safeguards.
You can contact us at hello@dedcalm.com if you would like more information about the safeguards used in relation to international transfers relevant to your personal information.
7. How long we keep your information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including where necessary to meet legal, accounting or regulatory requirements or to establish, exercise or defend legal claims.
For enquiries submitted through our website, we normally retain correspondence only for as long as it is reasonably required to deal with the enquiry and any subsequent relationship or issue.
Information collected through analytics and advertising technologies is retained in accordance with our configured retention periods and the applicable provider's systems. Further information about cookies and similar technologies, including their duration where applicable, is provided in our Cookie Policy.
We periodically review the information we hold and delete or anonymise information that we no longer need.
8. Your rights
Under UK data protection law, depending on the circumstances, you may have the right to:
request access to the personal information we hold about you;
ask us to correct inaccurate or incomplete information;
ask us to delete your personal information;
ask us to restrict how we use your personal information;
object to certain uses of your personal information;
receive certain personal information in a portable format; and
withdraw your consent at any time where we rely on consent.
Where we rely on legitimate interests to process your personal information, you have the right to object to that processing in certain circumstances.
Where we rely on your consent, withdrawing your consent does not affect the lawfulness of processing carried out before you withdrew it.
To exercise any of these rights, please contact us at hello@dedcalm.com.
We may need to verify your identity before responding to a request.
9. Automated decision-making
We do not currently use personal information collected through this website to make solely automated decisions that produce legal or similarly significant effects on individuals.
10. Security
We take appropriate technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
11. Children's privacy
Our website is intended for a general audience and is not designed specifically to collect personal information from children.
If we become aware that personal information relating to a child has been provided to us in circumstances where additional protections are required, we will take appropriate steps in accordance with applicable data protection law.
12. Complaints
If you have a concern about how we use your personal information, please contact us first at:
You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator.
Information about how to make a complaint is available from the ICO.
13. Changes to this Privacy Policy
We may update this Privacy Policy from time to time, for example if we change the way we use personal information, introduce new website functionality or change our service providers.
The latest version will be published on this page and the “Last updated” date will be changed accordingly.
14. Contact us
If you have any questions about this Privacy Policy or how we use your personal information, please contact:
MIBAS Ltd
Trading as DedCalm®
167–169 Great Portland Street
5th Floor
London
W1W 5PF
United Kingdom
Email: hello@dedcalm.com
Company number: 16962574